Developing countries are gobbling up smart- phones. These remarkable gadgets are bringing the world to these consumers. But they are also bringing these consumers to the world. If you want to know how to tap into this exploding market, boots on the ground can help you look at smartphone usage and understand what the findings mean.
There was plenty of suspense going into the 2016 summer Olympics. The big question, could Brazil pull it off? What made it interesting, from a business perspective, was the way Brazil dealt with the multiple scenarios that threatened to derail the games. The Rio Olympics presents a good case study on planning and business intelligence with lessons for any international business venture.
The key is knowing what intelligence to gather and how to interpret it. Knowing what you’re getting into helps you know what you’ll get out of it. Some businesses have competitive or customer intelligence operations, but most firms lack a systematic approach to learning about important aspects of the external environment.
Companies that venture into foreign markets must embrace reality if they are going to profit. They need to flush out and understand all business aspects of the local economy or the unforgiving complexity of conditions on the ground will bog them down.
I had been invited to attend the first ever White House Summit on Women and Girls – The United State of Women because of my participation in the Goldman Sachs 10,000 Small Business Initiative – Tory Burch Women’s Cohort. The Summit rallied women from all over the world to celebrate our achievements and to discuss action steps to move women and business forward through our collective voices.
In an article last year entitled “Why you should think global, act local” the British newspaper The Telegraph explains how global companies must start to “think local” to successfully “act local.”
The recent détente between America and Cuba, with its focus on expanding economic ties, has US businesses and investors sending a crush of pitchmen into Havana. Seeing only a green light of opportunity, businesses are pressing down on the accelerator.
CEO, Kate Horn and Foglamp are featured in an article in our local newspaper, The Record Review.
Foglamp and CEO Kate Horn have received recognition on two important accomplishments, the Goldman Sachs 10,000 Small Businesses Tory Burch initiative and Women’s Business Enterprise National Council (WBENC) certification.
What do you do when you need information in places where traditional expert networks and other resources aren’t available?